Looking more in depth – key topics
One of the modules in the RA 2016 examined outdoor holidays. This is an important market segment, which comprises hiking, skiing and cycling holidays. A total of 31% of the German-speaking population aged 14 or over went hiking very frequently or frequently during the previous three years (2013-2015). A further 18% cycled (including 3% mountain biking) and 6% went skiing/snowboarding. It emerged that consumers have high expectations of outdoor holidays. At the same time, various similarities and differences were evident. For all three of the types of outdoor holidays analysed, a beautiful landscape and well maintained or well signposted routes/paths/pistes were among the top 3 requirements mentioned by respondents. Differences primarily exist regarding the importance of weather conditions (particularly important for skiers), the need for resting areas/benches (particularly important for hikers) and the availability of the required maps (mentioned particularly frequently by cyclists).
Detailed information about hiking holidays, skiing/snowboarding holidays and cycling/mountain biking holidays are provided in the module, Outdoor holidays: product requirements for activity holidays outdoors, which was prepared on the basis of data from the RA 2016 face-to-face. Please contact us to find out more.