Health and holidays
This module looks at how a health-oriented offering needs to be structured and marketed if it also is to excite potential guests who have no express interest in health, wellness and spa holidays. The overall view will highlight existing demand and/or the expected future trend, how big the segments are and the topics and products and services with which the relevant target groups can be enticed.
» Which developments and trends are emerging in the segment of health and holidays?
» What health-based products, services and activities are likely to enthuse potential guests?
» Which health types can be identified and targeted?
» Are the different types more interested in promoting the health of their body or mind?
» In which regions and types of holidays are the various target groups interested?
On a glimpse: thematic modules of RA 2020
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Module of Reiseanalyse 2015 and 2020