Image and uniqueness of holiday destinations

For holiday destinations, a positive image is a very important prerequisite for successful marketing activities. Therefore image building and promotion are crucial strategic fields of action for destinations. To have a well-founded knowledge about your own image helps to successfully market your products. Direct benchmarking opportunities help to identify the destination’s USP.

This module focuses on the following questions:

Which image do different destinations have on the German market? Which perceptions exist in terms of landscape, tourist attractions, prices, service etc. (with respect to these destinations)?

  • How does the image of these destinations differ, what is USP and what is not?
  • Are destinations perceived as unique?
  • Which differences can be seen between different segments?

Are you interested in more details about this module? Contact us for more details and a non-binding consultation.

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Module of Reiseanalyse 2016