Sustainable travel – standards and behaviour

Sustainability is a major topic in the public debate, not just in relation to everyday life but also to holidays. This module examines whether the constant presence of this topic also has an actual impact on the sustainability of holidays. In addition, the aim is to investigate the specific expectations potential guests have and to find out, how they wish to obtain information about sustainable tourism products and services.

» What is holiday-makers’ attitude towards ecological and socially responsible holidays?
» How relevant is sustainability when making a decision to travel?
» Have holidays and short breaks become more climate-friendly?
» What are potential customers’ expectations when it comes to sustainable holidays?
» Where do holiday-makers wish to find out about sustainable holidays?

On a glimpse: thematic modules of RA 2020

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Module of Reiseanalyse 2020