The Reiseanalyse at the ITB
First results of the Reiseanalyse 2019 (RA 2019) were presented by the Forschungsgemeinschaft Urlaub und Reisen e.V. at the ITB travel trade show in Berlin. We know how Germany travels!
The presentation for the press and the specialist public took place on Wednesday, 6th of March 2019, at City Cube Berlin, hall A6.
Guido Wiegand (Studiosus Reisen, CEO of FUR e.V., Munich) and Prof. Dr. Martin Lohmann (FUR e.V. and NIT, Kiel) together with Dr. Petra Stolba (Managing Director of Österreich Werbung, Vienna) reported on the latest developments in holiday demand on the German travel market, highlighted current trends and dynamics and explained future prospects from the consumer’s point of view.
A summary of the most important [first results of the Reiseanalyse 2019 can be downloaded here].