Reiseanalyse 2018

The Reiseanalyse is a national face-to-face survey conducted in Germany to record holiday travel behaviour. It is an annual survey and has been carried out every year since 1970.

Five reasons for taking part:

  • Representative figures
  • Long-term time series
  • Individual evaluation options
  • Benchmarking against competitors
  • Best value for money

Download flyer RA 2018

What is the Reiseanalyse?

The Reiseanalyse is a survey on the holiday travel behaviour of the German-speaking population. It has continuously been carried out every year since 1970.

The following is surveyed:

  • Holiday and travel behaviour
  • Holiday motivations and interests
  • Potential demand for destinations and types of holidays
  • Holiday activities
  • Attitudes towards travelling
  • And much more
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How is the survey conducted?

Every year, we conduct more than 12,000 interviews throughout Germany. Of these, 7,500 are face-to-face interviews and 5,000 online. The survey focuses on holiday travel with at least one overnight stay. A distinction is made between:

  • Holidays of five days or more
  • Short breaks of two to four days.

The findings are representative of the German-speaking population.

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Topical Reiseanalyse modules

Together with RA partners and subscribers, three specific topics are selected each year. These topics are included as modules in the set of survey questions. The relevant responses are separately analysed, with findings delivered in the form of reports and tables.

The RA 2018 modules are:

  • Information and inspiration
  • Price and quality
  • Destination experiences
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Customised and exclusive

The Reiseanalyse offers various optional additional elements. They enable us to customise the comprehensive (standard) survey according to your particular requirements.

Option 1: exclusive questions
Inclusion of your own questions in the survey, with exclusive right of use

Option 2: additional questions
Up to 20 questions on specific topics (e.g. booking offices and channels, brands and media use) are included in the Reiseanalyse survey. They can be used on request.

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What does participation in the Reiseanalyse offer?

Anyone can subscribe to or participate in the Reiseanalyse.

Participation provides the following benefits:

  • Right to use all the results of the set of standard questions
  • Opportunity to conduct individual measurements
  • A comprehensive report describing findings and methods
  • Printed copy of the report with an interpretation of key findings
  • Tailor-made results, presented in tables
  • Support for user-specific evaluation.
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How much does the Reiseanalyse cost?

The Reiseanalyse has a modular structure. Subscribers only pay for the elements they require. Basic participation is a prerequisite for using Reiseanalyse data.

Overview of prices:

  • Participation starts from EUR 10,400
  • Topical modules: EUR 5,500 each
  • Exclusive questions and use of additional questions: from EUR 1,900
  • Analysis software incl. raw data: from EUR 3,900 (all prices excl. VAT).
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