Reiseanalyse 2018 – modules

Module: destination experiences

Choosing a destination is the most important decision the majority of Germans make when planning a holiday. This was highlighted as part of the travel decision module in the RA 2017. An analysis of holiday motivations and the image of countries also confirmed the importance of the destination for holiday experiences.

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Module: price and quality

Price and quality are key aspects when making a decision about a holiday and represent a much-discussed topic. Almost all providers focus their efforts on identifying the optimum marketing strategy for positioning their product and/or destination.

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Module: information and inspiration

Tourism providers use various marketing tools (both online and offline) for advertising purposes and customer communications. These are touchpoints between providers and customers through their customer journey.

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