Sustainability in holiday travel
Awareness and demand development and their influencing factors
What role does sustainability play in Germans’ travel planning, how sustainable is their actual travel behaviour in practice and how do these two aspects develop over time? These questions are the focus of a research project of the Forschungsgemeinschaft Urlaub und Reisen e.V. (FUR) in cooperation with the Federal Ministry for the Environment and the Federal Environment Agency. For the first time, the project will provide annual data-based monitoring of sustainability in holiday travel by Germans, which will show how their sustainability performance in travel is developing. In comparison with the sustainability and climate protection goals of the Federal Government, it becomes clear whether the measures and impulses for the promotion of sustainability in travel are sufficient or need to be adjusted.
Up-to-date answers to these questions were given at the past web seminar on the “Demand Monitor Sustainability in Holiday Travel” on this year’s World Tourism Day, 27 September 2022.
In the web seminar, the complete results of the first year of investigation from the research project “Sustainability in Holiday Travel – Awareness and Demand Development and their Influencing Factors” were presented to the public. Significant this year was the current role of “sustainability in business travel” and the topic of “overcrowding and visitor management”. The project is financially enabled by a grant from the Federal Environment Agency (FKZ 3721 16 107 0) from funds of the Federal Ministry for the Environment (BMUV departmental research plan).