Information and Booking
Two classics in one: in this module, for the first time, we are looking at both holiday information and the booking offices and channels for holiday trips within a single module. This enables us to describe the interrelationships across a larger part of the customer journey than before.
The following questions are answered:
- How important are online and offline sources when it comes to holiday information?
- Which sources of information are used before going on holiday?
- Which booking offices and channels are used?
- How are different sources of information and booking options combined?
- What differences are there between different segments?
- What are the expectations regarding bookings made at travel agencies or online?
These findings are supplemented by questions regarding attitudes towards travel agency bookings and online bookings.
- Trend Monitoring 1: A survey on information similar to those in the previous modules (2025, 2022, 2020, 2018, 2016), annual survey of booking offices and booking channels.
- Trend Monitoring 2: Survey on expectations, most recently RA 2019.
Are you interested in more details and the results of this module? Then contact us for a detailed module profile and a no-obligation consultation.
Reiseanalyse Module 2027
Previous modules: Inspiration and Information (2025, 2022, 2020, 2018 & 2016) and Customer Journey (2014)