Destination Experience

What is important to holidaymakers?

The selection of the travel destination is the most important conscious decision for most Germans when planning a holiday, as we recently showed in the “Travel Decision” module of the RA 2017. A look at holiday motives and country images also shows how important the destination is for the holiday experience.

For the first time, we are now looking into the question of how holidaymakers want to experience their destination and what is decisive for a successful holiday experience on site.

The following questions are answered:

  • How much do holidaymakers want to immerse themselves in life at the holiday destination? Are you concerned with getting to know and experiencing the destination? Or are you perhaps more detached and just want to see the attractions?
  • What makes a successful destination experience? What do people look back on with pleasure? Is it more the “hard” factors, such as the natural and cultural attractions on site or the tourist infrastructure? Or are they more “soft” factors such as contact with the locals, immersion in the foreign life and the local atmosphere?
  • What are the differences between different types of holidaymakers, destinations and types of travel?

Are you interested in more details and the results of this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2018