Acceptance and potentials
A large and growing proportion of holidaymakers attach importance to making their holiday trips as ecologically and socially compatible as possible. What has been missing so far is information on who is particularly interested in sustainable holiday travel and which environmentally and socially responsible offers have the greatest potential. The results of this module close this gap.
Who expresses interest in socially responsible and environmentally friendly holidays?
What are the holiday motives of those interested in socially responsible and environmentally sustainable holidays and which holiday activities do they prefer?
How and where do the people interested in sustainable holidays travel?
The results can be used for segmentation and target group analysis in order to assess potentials for sustainable tourism offers and to design and market corresponding products according to target groups.
Are you interested in more details and the results of this module? Then contact us for a detailed module profile and a no-obligation consultation.