Product Requirements for Active Holidays Outdoors

By “active holidays outdoors” or outdoor holidays, we mean a holiday trip with more or less sporting activities in nature.
Evaluations of current activities and holiday types show that although a specific outdoor activity (e.g. hiking or cycling) is an important reason for deciding to travel, people often look for a varied holiday experience on holiday that goes far beyond this activity.
If you want to design successful offers, you therefore need to know what (other) requirements potential guests have for their active holiday and which activities are particularly popular with which groups of guests. This requires up-to-date and reliable market research data for the German source market.

Aim of the module

The module Product Requirements for Active Outdoor Holidays provides this data by answering the following research questions:

• Who goes on active outdoor holidays? How much overlap is there with other groups (e.g. cultural holidaymakers)?
• How do people travel on different outdoor holidays?
• What specific activities are the main focus of hiking, cycling or skiing holidays?
• What special requirements do potential guests have for a hiking, cycling or skiing holiday?
• Which domestic and foreign destinations and other types of holiday are active holidaymakers interested in?

Are you interested in more details and the results of this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2015 & 2016
(2016: Outdoor Holidays)