Outdoor Holidays

Product requirements for active holidays outdoors

By “outdoor holiday” we mean a holiday trip with more or less sporting activities outside (mostly in nature). Being outdoors is “in” and outdoor clothing has become an everyday outfit even in cities. It is therefore hardly surprising that almost all tourist regions and tour operators offer outdoor activities.
The face-to-face evaluations of the activities and types of holidays of the RA 2015 showed that a specific outdoor activity (e.g. hiking or cycling) is an important reason for the decision to travel, but that a diverse holiday experience is often sought that goes far beyond this activity.
Those who want to design successful offers must therefore know what (other) demands potential guests have of their outdoor holidays and which activities are particularly popular with which groups of guests. Therefore, with the help of this module, Reiseanalyse collected current and reliable market research data on specific potentials and product requirements for the German source market.

Aim of the module

The Outdoor Holidays module provides this data by answering the following research questions:

• Who are the outdoor holidaymakers and outdoor enthusiasts (socio-demographics, SINUS milieus, etc.)?
• How much overlap is there with other groups (e.g. cultural tourists)?
• How intensively are various outdoor activities pursued during the holiday?
• What special requirements do potential guests have for a hiking, cycling/mountain biking or alpine skiing/snowboarding holiday?Für welche in- und ausländischen Reiseziele und sonstigen Urlaubsformen interessieren sich die Outdoor-Interessenten?

Procedure

In order to be able to identify and describe outdoor holidaymakers, we integrated three outdoor holiday types into the potential question of the RA 2016 face-to-face: Hiking holidays, cycling/mountain biking holidays and alpine skiing/snowboarding holidays. In addition, we posed a module question that dealt with concrete product requirements for a successful hiking holiday, cycling/mountain biking holiday or alpine skiing/snowboarding holiday.

Are you interested in more details and the results of this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse module 2016