Travel Decision

It is important for tourism providers to have knowledge about the travel decision process of their current and potential customers. This is the only way to be able to influence the decision of the prospective customers at the appropriate time. The travel decision is a very complex process: it takes place over a long period of time before the holiday trip, there are often several people involved and it is usually not about one but many partial decisions that influence each other (the decision for a destination, for example, affects the activity options and the means of transport). The results of this module contribute to a better understanding of your customers’ holiday decision-making process and show you opportunities for influence.

Aim of the module

The following research questions were answered with this module:

  • When does the engagement with the holiday journey begin and when is the decision for a particular holiday journey made?
  • Which topics do holidaymakers deal with before travelling and which partial decision (e.g. destination or type of travel) is made first?
  • Which aspects play an important role in the decision for the destination?


First of all, we clarified at what point in time the first considerations are made and when the decision for the respective holiday trip was made, i.e. how long in advance and at what time of year.

In a second step, we determined which partial decisions played a role in the run-up to the holiday trip and which partial decision was in the foreground for the travellers.

Are you interested in more details and the results of this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2017