About us

The Forschungsgemeinschaft Urlaub und Reisen e.V. (FUR) was established in the summer of 1994 as an association of research users. It conducts cross-sector, objective and continuous surveys on travel behaviour.

The Reiseanalyse is the longest-standing and most comprehensive survey on holiday travel behaviour in Germany.

Become a member

The association is open to all organisations with an interest in research on holiday travel. Please contact us if you would like to become a member.

Member benefits include

  • A print copy of the abridged version of the Reiseanalyse survey report
  • Participation in the evaluation conference
  • Opportunities to be involved in shaping the development of the survey


The Forschungsgemeinschaft is supported by its member organisations. Managing Director Rolf Schrader and the team based at the offices of Institut für Tourismus- und Bäderforschung in Nordeuropa GmbH (NIT) in Kiel, Germany, carry out day-to-day tasks. Prof. Dr. Martin Lohmann is the Managing Director of NIT and FUR’s research adviser. Ipsos GmbH, with its representative Hans Peter Drews, has been an FUR partner for many years and is commissioned to carry out field work and manage the IT system.

Member organisations and Board of Directors

The Forschungsgemeinschaft is a registered association. The Board of Directors (Chairman, Deputy Chairwoman and Deputy Chairman, Managing Director) represent the association’s decision-making body:

Guido Wiegand, Studiosus Reisen

Deputy Chairwoman and Deputy Chairman:
Dr. Dietlind von Laßberg, Studienkreis für Tourismus und Entwicklung,
Bernd Fischer, Tourismusverband Mecklenburg-Vorpommern e.V.

Managing Director:
Rolf Schrader, DSFT

Other Board members:

Alvaro Blanco Volmer, turespana
Dieter Gauf, RDA
Sabine Holzmann, Österreich Werbung
Korinna Koschek, Gruner & Jahr
David Ruetz, ITB, Messe Berlin

The Forschungs­gemeinschaft

The Forschungsgemeinschaft is neither a market research institute nor a firm of consultants. It is the impartial special interest group of tourism research users in Germany. FUR is the biggest non-commercial organiser and purchaser of tourism research. The group’s impartiality is ensured through the composition of its member organisations and Board members. In accordance with the organisation’s articles of association, all sectors with activities in tourism are represented on the Board.

Our services

With the Reiseanalyse survey, the Forschungsgemeinschaft delivers research services worth more than half a million euros every year. In line with its articles of association, the FUR is a non-profit-making organisation. Any surplus generated is invested into research in full. Research findings are primarily made available to members and those purchasing the survey report. These groups include:

Tour operators
Hotel chains
Regional, national and international tourism organisations
Government departments


Please contact the team at the Kiel office for all questions regarding the FUR and Reiseanalyse.

Prof. Dr. Martin Lohmann is FUR’s research adviser.

Ulf Sonntag and Philipp Wagner coordinate FUR’s research and evaluation services. Bente Grimm has primary responsibility for modules.

Henrike Beer manages the RA online.

Visit the NIT website for more information about the team at the Kiel office.