The Trend Study: Holiday demand in the source market of Germany

A comprehensive vision of the future of German holiday tourism – well-founded, long-term and unique in its depth of data.

With the sixth edition of its Reiseanalyse Trend Study, the Forschungsgemeinschaft Urlaub und Reisen (FUR) has once again produced a seminal work. The study looks at trends in holiday demand in Germany from the 1970s to the travel year 2035, combining over 50 years of empirical data collection with a scientifically sound look into the future.

Unique data depth – reliable trends

The Trend Study is based on the comprehensive historical database of Reiseanalyse (RA). This unique long-term data set makes it possible not only to understand the development of the travel market retrospectively, but also to view the future of holiday travel in Germany on an exceptionally stable basis.

The combination of historical time series, current structures in the travel market, expected changes in the environment and the assessments of an experienced team of authors provides a precise and realistic picture of travel trends up to 2035.

Learning from disruptions – the pandemic as a touchstone

Unlike the last trend study (RA Trend Study 2030, published in 2020), the time series forming the basis for the current Trend Study showed significant disruption due to the coronavirus pandemic. These were integrated into the analysis in such a way that the most recent data was taken into account while avoiding implausible distortions. The result shows that the enormous stability of German holiday demand was a decisive factor in overcoming the crisis, which threatened the existence of many tourism providers.

Ten key trends up to 2035

The current edition of the Trend Study identifies ten key developments that will shape both the conditions for travel and actual travel behaviour. They show which factors will remain stable in the long term and where significant changes are to be expected.
These findings provide a reliable basis for strategic decisions in business, politics and society.

Your benefits

The Reiseanalyse Trend Study 2035 offers:

• Orientation and planning security in a dynamic market environment
• Sound decision-making basis for destinations, tour operators, associations and public actors
• A deep understanding of the needs, motivations and behaviour patterns of the German population in relation to holiday travel
• Resilient trends based on one of the longest and most stable time series in tourism

The Trend Study helps you identify opportunities early on, better assess risks and base strategic decisions on solid data.

The specific content focus areas of the RA Trend Study 2035 can be found in the table of contents.

The Trend Study 2035 can be purchased as a digital document (protected PDF) for EUR 690.00 (plus VAT) and additionally in printed form (softcover) for EUR 740.00 (plus VAT).
An English-language edition will be published as a digital document in January 2026. The study comprises 130 pages.