Special: Artificial Intelligence on Holiday Trips in 2025
The special report ‘Artificial Intelligence in Holiday Travel – Usage, Attitudes and Potential in the German Holiday Travel Market in 2025’ provides a concise, data-driven overview of the current state of AI usage in the context of holiday travel, presented in the form of a chart-based report.
Based on data from September 2025, this special issue focuses on the following topics:
- General attitudes towards and use of AI amongst the general public
- Attitudes towards and use of AI in the context of travel
- Characterisation of user groups
- Usage throughout the Customer Journey
- Sources of information other than AI
- Assessment of and satisfaction with AI whilst travelling
- Future potential
- Benefits of using AI whilst travelling
Ideal for destinations, service providers, tourism organisations and marketing professionals who wish to understand and strategically position the role of AI in the travel process – whether in product development, communications, service design or market research.
The specific questions asked and analysed as part of this special feature can be found in the detailed questionnaire. Methodologically, the data is based on an ad hoc survey comprising 2,000 online interviews (data collection and processing: Ipsos GmbH), which are representative of the German-speaking population aged between 18 and 75.
The AI Special is available as a digital collection of charts with a management summary, priced at EUR 490 (plus VAT), in German. It comprises 33 charts.