Two classics in one: in this module, for the first time, we are looking at both holiday information and the booking offices and channels for holiday trips within a single module. This enables us to describe the interrelationships across a larger part of the customer journey than before.

The following questions are answered:

• How important are online and offline sources when it comes to holiday information?
• Which sources of information are used before going on holiday?
• Which booking offices and channels are used?
• How are different sources of information and booking options combined?
• What differences are there between different segments?
• What are the expectations regarding bookings made at travel agencies or online?

These findings are supplemented by questions regarding attitudes towards travel agency bookings and online bookings.

• Trend Monitoring 1: A survey on information similar to those in the previous modules (2025, 2022, 2020, 2018, 2016), annual survey of booking offices and booking channels.
• Trend Monitoring 2: Survey on expectations, most recently RA 2019.

Are you interested in more details and the results of this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2027
Previous modules: Inspiration and Information (2025, 2022, 2020, 2018 & 2016) and Customer Journey (2014)

Holidays with Children

Family holidays remain an important market segment: 17% of all households have children aged 13 or under, and 19% of all holidays and 21% of short breaks in 2025 were taken with children. This is reason enough to take a detailed look at all short and long holidays undertaken by families or with children.

The study examines where families particularly like to go on holiday, what specific characteristics define travel behaviour with children, and what expectations the accompanying adults have of holidays with children.

The report takes a detailed look at the target group and includes, amongst other things, benchmarks for participating RA partners. It utilises questions from the comprehensive core questionnaire, supplemented by at least one module question.

The following questions are answered:

• How big is the market for short breaks and holidays with children in different regions, and how has it developed?
• What are the target groups for travel with children, and how do they organise their trips?
• What specific product requirements do holidaymakers travelling with children have?
• Do these requirements differ depending on the ‘travel group’? (families with young children versus school-age children, domestic versus international travel, high versus low travel expenditure)
• What are the potential destinations and types of holiday for travellers with children?

Are you interested in more details and the results of this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2027

As a proven tool for addressing target groups and media planning, the Sinus Milieus are an important addition to the standard questionnaire of Reiseanalyse. They have been regularly surveyed in Reiseanalyse since 2012, and since RA 2022 the updated Sinus model has been surveyed, providing the latest insights into the travel behavior of the new milieus.

The milieu model for Germany the classic of social science social analysis. The Sinus-Milieus® model is continuously adapted to the socio-cultural changes in society. The updated Sinus-Milieus® 2021 reflect the new everyday reality in our society, which is shaped by political upheavals, digitalisation and extreme climatic events.

With the Sinus-Milieus®, one can thus understand people’s lifeworlds “from the inside out”, “dive into” them, as it were. You can understand what moves people and how they can be moved. Coupled with the key figures on travel activity, travel intensity, holiday motives and activities, a precise holidaymaker profile can be created for each milieu in order to adapt marketing communication to the respective segments.

The following questions are at the centre of the investigation:

• In which segments of tourism demand are certain milieus conspicuously strongly or weakly represented?
• Which travel behaviour and which tourist attitudes are typical for the respective milieu?

Are you interested in more details or the results of previous surveys on this topic? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2026, 2025, 2024, 2023, 2022

To enable an assessment of the current situation from the consumer’s point of view and to provide an outlook on the Germans’ holiday travel plans in 2025/2027, the FUR has again organized a module-special. For this purpose, an online survey representative of the population will be conducted with around 2,000 people in September 2026. The focus here is on recording holiday plans for the winter 2026/2027 and the summer 2027 in order to be able to assess, at short notice, the demand for holiday travel and the response to prices that continue to rise.

Added to this is the focus on artificial intelligence: by January 2026, AI-supported tools had already been used on more than 13 million holiday trips taken by Germans. Given the dynamic development of AI applications and their increasing prevalence, this topic will be explored in greater depth as part of the Reiseanalyse. The focus will be on the development of attitudes and usage over time, as well as new insights into the use of AI in a travel context.

Building on the findings to date, the study will examine in particular experiences with AI on holiday trips and the influence of AI on information, planning and decision-making processes. The aim is to identify new developments at an early stage and assess their significance for travellers and the tourism industry.

---

Are you interested in more details or the results of this module? Then contact us for a detailed module profile and a non-binding consultation.

In order to make tourist offers accessible to people whose movement or senses are temporarily or permanently restricted, it is important to address the issue of accessibility.

With this module, we want to find out who has which special needs on vacation trips and which assistance is necessary or fits in with tourism demand. We are deliberately thinking of all people for whom the use of current vacation offers represents a particular challenge. This includes, for example, people who are dependent on a walking frame or cane, as well as families with baby carriages.

The following questions are at the center of the investigation:

• How large are individual target groups and which target groups have which special requirements?
• In which areas are barrier-free or low-barrier offers desired by a particularly large number of vacationers?
• What travel behavior can be observed among different target groups and what destinations and types of vacation are people with special needs interested in?

The module shows the importance of the topic, provides starting points for optimizing your own offers and for addressing specific customer groups.

Are you interested in further details or the results of previous surveys of this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2026

Against the backdrop of price increases in all areas of social life, the question arises as to how much money is left for holiday trips and in which areas people are most likely to save.

The core of this module is to examine the consumer reaction to the progressive price development with a special focus on the willingness to pay for holiday trips. The focus is on the financial outlook of households in Germany and an examination of holiday travel budgets, as well as propensities to save on holiday trips.

Subscribers to the “Price Increases and Willingness to Pay” module receive the results of the “Update: Travel plans 2023/2024” module-special free of charge.

---

Are you interested in more details or the results of previous surveys on this topic? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse module 2024