Inflation and Prices

The core of this module is to examine the consumer reaction to the ongoing inflation and price development with a special focus on the willingness to spend on holiday travel. The focus is on the financial outlook of households in Germany and an examination of the holiday travel budget, as well as savings propensities for holiday travel.


Content of the module:

  • financial prospects of one’s own household and influence on the travel decision
  • time series data on household net income and holiday travel expenditure, analysis in conjunction with past inflation trend
  • willingness to spend and propensity to save on holidays compared over time
  • price and quality types of holidaymakers compared over time

Concept question and evaluation programme

  • personal/general economic situation
  • holiday travel expenses
  • holiday travel budget of the household (expenditure for all holiday trips of the year as a share of the household net income)
  • spending plans and saving measures for holidays
  • attitude towards price and quality in holiday travel

The preliminary evaluations are expected in autumn 2022 (with available time series data), the detailed report with the tables from April 2023.

Are you interested in more details or the results of this module? Then contact us for a detailed module profile and a no-obligation consultation.

Sinus-Milieus®

As a proven instrument for addressing target groups and media planning, the Sinus-Milieus® are an important addition ‘to the Reiseanalyse. They have been regularly surveyed in the Reiseanalyse since 2012. In RA 2022, the recently updated Sinus model is surveyed and the latest insights into the travel behaviour of the new milieus are gained.

The milieu model for Germany the classic of social science social analysis. The Sinus-Milieus® model is continuously adapted to the socio-cultural changes in society. The updated Sinus-Milieus® 2021 reflect the new everyday reality in our society, which is shaped by political upheavals, digitalisation and extreme climatic events.

With the Sinus-Milieus®, one can thus understand people’s lifeworlds “from the inside out”, “dive into” them, as it were. You can understand what moves people and how they can be moved. Coupled with the key figures on travel activity, travel intensity, holiday motives and activities, a precise holidaymaker profile can be created for each milieu in order to adapt marketing communication to the respective segments.

The following questions are at the centre of the investigation:

  • In which segments of tourism demand are certain milieus conspicuously strongly or weakly represented?
  • Which travel behaviour and which tourist attitudes are typical for the respective milieu?

Are you interested in more details or the results of previous surveys on this topic? Then contact us for a detailed module profile and a no-obligation consultation.

Holiday Mobility

All means of transport on arrival and on site

In the RA, only the most important means of transport for arrival and departure is usually asked for each individual holiday trip. However, it can be assumed that the arrival and departure is often not only carried out with one, but with several means of transport (keyword “intermodality” or “mobility chain”).
In order to be able to design target group-specific offers, it is important for tourism providers to know which travellers use which means of transport for which holiday trips and which potentials there are for selected mobility offers. The results of this module provide a detailed overview of the entire mobility during the holiday.


Module content:

  • all means of transport on arrival and departure, mobility on site
  • criteria for the choice of transport
  • time comparisons with modules and special questions from previous years
  • Supplementary survey 9/2022: Use of the “9-Euro-Ticket” for holiday trips and short breaks in summer 2022

Example of draft questions: RA 2023 face-to-face

Which criteria play an important role for you when choosing the means of transport to get to and from your holiday destination? (Multiple answers possible)

  1. environmental aspects
  2. comfort
  3. inexpensive price
  4. flexibility in scheduling
  5. time-saving arrival
  6. few transfers
  7. short waiting time
  8. effortless luggage transport
  9. smooth journey from door to door
  10. mobility in the holiday region

Vorgehensweise

Because some means of arrival transport (e.g. car) allow possibilities of on-site mobility that are not possible with other means of arrival transport (e.g. plane), the analysis of on-site mobility can only be meaningfully performed in connection with the means of arrival and departure transport.
We therefore supplement the standard question on transport use with a module question that provides detailed information on all other means of transport used. We distinguish between travel to and from the destination and mobility at the destination.
In the evaluation, we use the standard question on the type of trip to differentiate between so-called destination trips (to a holiday destination from which excursions may have been undertaken) and round trips.
In addition, we ask which means of transport would be considered for future holiday trips to the same destination. Here, too, we differentiate between travel to and from the destination and mobility on site.

Are you interested in more details and the results of this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2015 & 2023

Special: Update on Crises 09/2022

In order to enable an assessment of the current situation from the consumer’s point of view and to provide an outlook on the holiday travel plans of Germans in 2022/2023, the FUR has organised a module special. The focus here is on recording holiday plans for the winter half-year 2022/2023 and the summer half-year 2023 in order to be able to estimate the demand for holiday travel in the short term.

The following aspects find their place in the concept question programme 9/2022:

  • requirements for holiday travel next 12 months
  • travel plans (by season)
  • planned destinations and types of holidays (by season)
  • requirements for holiday trips under the given framework conditions (Ukraine, Corona etc.)
  • holiday attitudes
  • price sensitivity

The results were presented in the form of a webinar on 30 September.

Are you interested in more details or the results of this module? Then contact us for a detailed module profile and a no-obligation consultation.

Inspiration and Information

Suppliers in tourism use different marketing tools in their advertising and customer communication. These are the touch points of suppliers with customers on their customer journey, which suppliers can actively control.

The module Inspiration and Information examines which of these tools are consciously perceived by the customer as a source of inspiration when preparing for a trip, i.e. up to the point of booking a trip, and which serve to actively provide information for the trip.

The following questions are at the centre of the investigation:

  • Which marketing tools does the customer consciously use as a source of inspiration when choosing a destination?
  • Which online and offline media are used to actively provide information for specific aspects of the holiday (e.g. accommodation, travel, activities)?
  • What has changed about this in recent years?
  • Who uses which instruments and what are the differences depending on travel behaviour?
  • What is the place of social media in holiday inspiration?

The aim of the module is to show you through which media your customers can be reached and which content and design options are relevant.

The module has been a recurring part of the travel analysis since 2016 and will be conducted again in the RA 2022. This makes it possible to show the development of holiday inspiration and information over a longer period of time.

Are you interested in further details or the results of previous surveys of this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2016, 2018, 2020 & 2022

Post-COVID Holiday Plans

There is no doubt that the Corona pandemic has had a dramatic impact on the travel behaviour of tourists worldwide. Within the framework of the Reiseanalyse, concrete reactions and new requirements of potential holidaymakers have been investigated in six survey waves since the beginning of the pandemic in spring 2020.

The RA2022 Post-COVID Holiday Plans module provides concrete insights into holiday plans for autumn and winter 2021/22 and spring and summer 2022.

The following questions are at the centre of the investigation:

  • What about holiday planning for autumn/winter 2021/22 and summer 2022?
  • What strategies have holidaymakers developed in response to the pandemic when choosing their holidays?
  • What requirements do travellers have for future holidays?
  • What measures would discourage travellers from taking a holiday?
  • How has holiday interest in the German source market developed and changed since Corona?

For this purpose, a supplementary survey with 2,000 online interviews was conducted in September 2021, representative of the population aged 18 to 75 living in Germany. Further module questions in the RA online (11/2021) as well as the RA 2022 face-to-face continuously provide further, up-to-date results. Are you interested in further details or the results of previous surveys on this topic? Then contact us for a detailed module profile and a no-obligation consultation.

Destination Image

In order to be able to compare the image of different destinations with each other, the image characteristics of different destinations are surveyed. The destinations are selected in consultation with the module clients. Comparisons with previous modules may be possible.

Sustainable Travel: Demands and Behaviour

The topic of sustainability occupies a broad space in the public discussion and refers not only to everyday life, but also to holiday travel. The module will examine whether the constant presence of the topic actually has an impact on the sustainability of holiday trips. In addition, it will be examined which concrete demands potential guests have and how they would like to inform themselves about sustainable tourism offers.

The following questions are addressed in the module “Sustainable travel: Demands and behaviour”:

  • What are the attitudes of holidaymakers towards ecologically and socially responsible holidays?
  • How relevant is the topic of sustainability in the context of travel decisions?
  • Have holidays and short breaks become more climate-friendly?
  • What expectations do potential customers have of sustainable holiday offers?
  • Where would holidaymakers like to find out about sustainable holiday offers?

Are you interested in more details about this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2020

Health and Holidays

This module examines how health-oriented offers must be designed and marketed so that they also inspire potential guests who are not explicitly interested in a health, wellness or spa holiday. The overall view shows what demand exists or what development can be expected in the future, how large the segments are and what themes and offers can be used to attract these groups in each case.

The module “Health and Holidays” deals with the following questions:

  • What developments and trends are emerging in the area of “Health and Holidays”?
  • With which health-oriented offers and activities can you inspire potential guests?
  • Which health types can be identified and addressed?
  • Are the guys more concerned with promoting mental health or physical health?
  • Für welche Regionen und Urlaubsformen interessieren sich die verschiedenen Zielgruppen?

Are you interested in more details about this module? Then contact us for a detailed module profile and a no-obligation consultation.

Module of the Reiseanalyse 2015 & 2020

Information on the Way

Use of information sources and online media on holiday

Searching for information online has become an integral part of holiday planning, not only for “digital natives” but also for a steadily growing proportion of the rest of the population. As more and more information can be accessed on the go and in relation to location, holidaymaker now have a variety of options for mobile internet use not only before but also during their trip. We examine by whom these options are used and how, and what the demands are for the future. Furthermore, we devote ourselves to different payment options and analyse who has which preferences.

The following questions will be answered during the module:

  • Which information options do holidaymakers use on the road, i.e. during the holiday trip? (online and offline)
  • How big is the share of holidaymakers who are online on the go to plan their current holiday trip?
  • What do holidaymakers find out about online during their trip? (e.g. weather, routes, activities)
  • Who uses apps, who chooses other information and booking channels on the road?
  • Which payment options are used on holiday and how great is the interest in different payment options?

he module enables the quantification of the importance of mobile internet use on holiday trips. Furthermore, the module shows which holidaymakers are online while travelling, what these holidaymakers use the mobile internet for during their holiday trip and what their interests are in this regard.

Are you interested in more details about this module? Then contact us for a detailed module profile and a no-obligation consultation.