The core of this module is to examine the consumer reaction to the ongoing inflation and price development with a special focus on the willingness to spend on holiday travel. The focus is on the financial outlook of households in Germany and an examination of the holiday travel budget, as well as savings propensities for holiday travel.

---

---

Are you interested in more details or the results of this module? Then contact us for a detailed module profile and a no-obligation consultation.

All means of transport on arrival and on site

In the RA, only the most important means of transport for arrival and departure is usually asked for each individual holiday trip. However, it can be assumed that the arrival and departure is often not only carried out with one, but with several means of transport (keyword “intermodality” or “mobility chain”).
In order to be able to design target group-specific offers, it is important for tourism providers to know which travellers use which means of transport for which holiday trips and which potentials there are for selected mobility offers. The results of this module provide a detailed overview of the entire mobility during the holiday.

---

---

Approach

Because some means of arrival transport (e.g. car) allow possibilities of on-site mobility that are not possible with other means of arrival transport (e.g. plane), the analysis of on-site mobility can only be meaningfully performed in connection with the means of arrival and departure transport.
We therefore supplement the standard question on transport use with a module question that provides detailed information on all other means of transport used. We distinguish between travel to and from the destination and mobility at the destination.
In the evaluation, we use the standard question on the type of trip to differentiate between so-called destination trips (to a holiday destination from which excursions may have been undertaken) and round trips.
In addition, we ask which means of transport would be considered for future holiday trips to the same destination. Here, too, we differentiate between travel to and from the destination and mobility on site.

Are you interested in more details and the results of this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2023 & 2015

In order to enable an assessment of the current situation from the consumer’s point of view and to provide an outlook on the holiday travel plans of Germans in 2022/2023, the FUR has organised a module special. The focus here is on recording holiday plans for the winter half-year 2022/2023 and the summer half-year 2023 in order to be able to estimate the demand for holiday travel in the short term.

The following aspects find their place in the concept question programme 9/2022:

• requirements for holiday travel next 12 months
• travel plans (by season)
• planned destinations and types of holidays (by season)
• requirements for holiday trips under the given framework conditions (Ukraine, Corona etc.)
• holiday attitudes
• price sensitivity

The results were presented in the form of a webinar on 30 September.

Are you interested in more details or the results of this module? Then contact us for a detailed module profile and a no-obligation consultation.

There is no doubt that the Corona pandemic has had a dramatic impact on the travel behaviour of tourists worldwide. Within the framework of the Reiseanalyse, concrete reactions and new requirements of potential holidaymakers have been investigated in six survey waves since the beginning of the pandemic in spring 2020.

The RA2022 Post-COVID Holiday Plans module provides concrete insights into holiday plans for autumn and winter 2021/22 and spring and summer 2022.

The following questions are at the centre of the investigation:

• What about holiday planning for autumn/winter 2021/22 and summer 2022?
• What strategies have holidaymakers developed in response to the pandemic when choosing their holidays?
• What requirements do travellers have for future holidays?
• What measures would discourage travellers from taking a holiday?
• How has holiday interest in the German source market developed and changed since Corona?

For this purpose, a supplementary survey with 2,000 online interviews was conducted in September 2021, representative of the population aged 18 to 75 living in Germany. Further module questions in the RA online (11/2021) as well as the RA 2022 face-to-face continuously provide further, up-to-date results. Are you interested in further details or the results of previous surveys on this topic? Then contact us for a detailed module profile and a no-obligation consultation.

The topic of sustainability occupies a broad space in the public discussion and refers not only to everyday life, but also to holiday travel. The module will examine whether the constant presence of the topic actually has an impact on the sustainability of holiday trips. In addition, it will be examined which concrete demands potential guests have and how they would like to inform themselves about sustainable tourism offers.

The following questions are addressed in the module “Sustainable travel: Demands and behaviour”:

• What are the attitudes of holidaymakers towards ecologically and socially responsible holidays?
• How relevant is the topic of sustainability in the context of travel decisions?
• Have holidays and short breaks become more climate-friendly?
• What expectations do potential customers have of sustainable holiday offers?
• Where would holidaymakers like to find out about sustainable holiday offers?

Are you interested in more details about this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2020

This module examines how health-oriented offers must be designed and marketed so that they also inspire potential guests who are not explicitly interested in a health, wellness or spa holiday. The overall view shows what demand exists or what development can be expected in the future, how large the segments are and what themes and offers can be used to attract these groups in each case.

The module “Health and Holidays” deals with the following questions:

• What developments and trends are emerging in the area of “Health and Holidays”?
• With which health-oriented offers and activities can you inspire potential guests?
• Which health types can be identified and addressed?
• Are the guys more concerned with promoting mental health or physical health?
• Für welche Regionen und Urlaubsformen interessieren sich die verschiedenen Zielgruppen?

Are you interested in more details about this module? Then contact us for a detailed module profile and a no-obligation consultation.

Module of the Reiseanalyse 2020 & 2015

Use of information sources and online media on holiday

Searching for information online has become an integral part of holiday planning, not only for “digital natives” but also for a steadily growing proportion of the rest of the population. As more and more information can be accessed on the go and in relation to location, holidaymaker now have a variety of options for mobile internet use not only before but also during their trip. We examine by whom these options are used and how, and what the demands are for the future. Furthermore, we devote ourselves to different payment options and analyse who has which preferences.

The following questions will be answered during the module:

• Which information options do holidaymakers use on the road, i.e. during the holiday trip? (online and offline)
• How big is the share of holidaymakers who are online on the go to plan their current holiday trip?
• What do holidaymakers find out about online during their trip? (e.g. weather, routes, activities)
• Who uses apps, who chooses other information and booking channels on the road?
• Which payment options are used on holiday and how great is the interest in different payment options?

he module enables the quantification of the importance of mobile internet use on holiday trips. Furthermore, the module shows which holidaymakers are online while travelling, what these holidaymakers use the mobile internet for during their holiday trip and what their interests are in this regard.

Are you interested in more details about this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2019

Expectations of holidays in nature

“Experiencing nature” is one of the most important holiday motives in the German source market. For many domestic and foreign destinations and also tour operators, nature holidays are therefore a central component of the offer. In order to stand out from the competition, it is necessary to position one’s own product in a way that is appropriate for the target group. This is easier if you know what your customers want.

The aim of this module is therefore to examine holidaymakers’ expectations of a trip to nature, i.e. to find out how they imagine such a holiday trip and what they would like to do in nature. In doing so, we build on the findings from the nature holiday module of the RA 2012, but go one step further and identify different types.

The following questions are at the centre of the investigation:

• What exactly do holidaymakers mean by “experiencing nature”?
• How intensively and actively do guests want to experience nature?
• Which nature experience types are there, how do they travel and which destinations are they interested in?
• What do holidaymakers want to do in nature and what equipment is expected on site?
• How luxurious does a nature holiday have to be?

Customers of the module receive valuable information that can be used as a basis for developing target group-specific offers and for marketing activities.

Are you interested in more details about this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2019

Personal effects of holiday travel

Holiday trips can have a variety of effects on the traveller. For example, one returns refreshed, healthier, with new vitality or experiences happy moments that become important memories.
These effects can be seen as the customer value or benefit.

Very often, such effects are also promised in advertising for tourist products; for many holidaymakers, the expected effects are important motives for travelling. We want to examine this presumed connection more closely here. With the expected results, we can for the first time make reliable and differentiated statements about the customer value of holiday trips. Destination and providers can use this as a basis to determine their position in terms of customer value and identify the need for optimisation.

We seek and provide answers to the following questions:

• What effects do holidaymakers notice for themselves?
• How do these effects relate to the expectations of the trip?
• Are there different effects depending on travel or target group characteristics?
• Which holiday experiences move the guest so much that they remember them in the long term?
• To what extent do tourist offers contribute to such experiences?

The results provide better customer knowledge and help to optimise marketing decisions. The aim is to create a deeper knowledge of different product effects and to be able to draw necessary conclusions for one’s own product/destination.

Are you interested in more details about this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2019

What is the focus of holiday travel?

Price and quality are essential orientation points in the holiday decision and a much discussed topic. The search for the optimal market strategy to position one’s own product/destination is the focus of the efforts of almost all competitors.

The module Price and Quality supports this process by identifying and analysing different types of buyers who differ in terms of their personal demands on the price and quality of a tourism service. Behind this is the question of for whom the quality and for whom the price is in the foreground.

The module takes up this discussion by, among other things, identifying and analysing different types of buyers.

The following research questions are to be answered with this module:

• How large are the market segments of individual buyer types, i.e. how many Germans see themselves more as cheap tourists, price-oriented, quality-oriented or as luxury holidaymakers?
• Who is behind these types of buyers?
• Where do your customers fit into this scheme?
• What played a bigger role in 2017 holidays: price or quality?
• To what extent have the importance of price and quality in holiday travel changed in recent years?

The allocation of your customers to buyer types provides you with a basic planning and argumentation basis for your marketing. Furthermore, the module shows you which market segments can be better reached via the price or the quality of the service.

Are you interested in more details and the results of this module? Then contact us for a detailed module profile and a no-obligation consultation.

Reiseanalyse Module 2018